Digital Marketing has become an important part of a company’s overall marketing strategy. The internet offers a huge opportunity for turning potential market into sales. Digital marketing is a broad concept, involving everything from website, blog, social media, forums, SEO and many more.

Perhaps one of the easiest and most popular option used by many companies is Social Media Marketing. Survey revealed that more than half the population of adults around the world have an account on Facebook, LinkedIn, and Twitter. This is a huge opportunity for both local and global businesses that want to reach out to a larger market. In addition, more and more companies are redirecting marketing structures towards the path in which Social Media is the priority. In fact, Infusionsoft conducted a recent study entitled “Marketing Channels for Which US SMBs Expect to Increase Their Budget (2017).” Social Media Marketing made it on top with 56%. Next was Digital Advertising with 32.6% then Search Engine Optimization (SEO) with 31.5%.

Social media not only provides a platform for companies to build awareness about their brand and expand their market reach. It also has “the viral effect.” With the right post at the right time, a brand can build an audience exponentially. One share or retweet from the right person could make (or break) a brand.

Best Time to Post on Your Social Media Accounts

Timing is crucial for social media postings. With so many people and businesses to compete with, you need to make sure that your posts are being viewed by the relevant people. It doesn’t make sense to post an update at two in the morning where everyone in asleep, or early in the day when everybody’s busy with their work. Some people may be checking their newsfeed at anytime of the day, but the idea is to reach as many people as possible. You should aim for volume traffic, likes, and followers.

Knowing when to post is one thing, another key to success in social media is knowing what to post. The kind of post depends on the type of audience you want to build. If you are targeting mothers, you might want to use images and posts that they can relate and gravitate towards. If you are marketing your professional services to businesses, you might want to keep your posts professional and informative. But one’s things for sure, posting stunning and interesting visuals is one of the most effective ways to grab attention in social media.

Here’s a cheat sheet and some tips to help you manage your social media strategy more effectively.

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